Insight Collective proudly presents...

Planet Anxiety: Collaborating to Save our Future

Donald Trump, COP21, Greta Thunberg, banning plastics... information overload, negativity and a growing sense of despair. But what can we really do to help?

Enter change-makers Jenny Costa (née Dawson) of Rubies in the Rubble and Edward Davey of World Resources Institute, who in discussion with Josie Cox, journalist and broadcaster, will explore how we can be the change we wish to see in the world. 


Jenny Costa is the founder of Rubies in the Rubble, an award-winning, sustainable food brand known for making great tasting condiments with a conscience.

She started making her first batches of relishes from surplus in 2011 and since then has been working with farmers and producers across the country to put surplus fruit and vegetables to good use.

Having been the first movers in building a food brand in the ‘anti food waste’ space, their range of ketchups, mayo and relishes have won numerous awards and are stocked across the country in stores including Waitrose, Ocado, Sainsburys, EAT, Marriott and Virgin Trains.

Jenny graduated with an MA in Mathematics and Economics in 2008 before working in the city for 2 years. However, having always had a heart for sustainability and good food, she left in 2011 to launch the food brand ‘Rubies in the Rubble’.

Rubies is now launching into ketchups and mayos, with the aim of having an even bigger impact with more mainstream, everyday products.

  • Named as a Female Entrepreneur to watch 2018

  • Global Shaper, World Economic Forum

  • Everline Future Business Award 2016

  • Real Business Disrupts Food Star 2015

  • Honouree Master of the University at Open University of London 2015

  • Investec Food and Drink Award Entrepreneur, 2014

  • Veuve Clicquot New Generation Business Women Award 2014

  • Marie Claire “Women at the Top 2014’

  • Good Housekeeping Food Hero Award 2013

  • Winner of Ben and Jerry’s Sustainable Business Award Join our Core Campaign 2012


Edward Davey's book ‘Given Half a Chance: Ten Ways to Save the World’ was published in Spring 2019. He is also a Director of the Geographic Deep Dives of The Food and Land Use Coalition, a global initiative to transform the world's food and land use systems, co-led by WRI. Edward is responsible for the day-to-day management of the Coalition's in-depth country work in Colombia, Ethiopia, Indonesia, China, India and Australia, working in partnership with WRI colleagues and other local partners. He is also a contributor to the Coalition’s forthcoming Global Report, as well as to the food and land use chapter of the New Climate Economy’s flagship 2018 report.

Prior to joining WRI, Edward was Senior Programme Manager at The Prince of Wales' International Sustainability Unit, where he co-led a number of international initiatives on REDD+, zero deforestation commodity supply chains, forest landscape restoration and climate change. Prior to the ISU, he served as Lead Adviser on Environment in the Colombian Presidency's International Cooperation Office in Bogotá. He began his career as a Researcher at Oxfam and for the UN Human Development Report, and also spent a number of years working for a humanitarian organization working in the Middle East.

Edward felt compelled to write his book for his son. He writes that "This is a book about the world in which my son Oli will grow up. [...] My purpose is a simple one. I want to describe ten paths by which we can safeguard and protect this precious planet into which Oli has been born. My dream is of a world in which we have found a way to live in harmony with the natural environment on which we depend, and in so doing to live also more fully in peace with one another. In the book, I show how positive action in ten key areas could bring about a restored Earth and a more hopeful future..."